Our favourite thinkers


Our favourite thinkers


No one has the monopoly of knowledge or certainty to meet the challenges of today’s society. For there to be a real solution, there needs to be an integration of the ideas of many. These are some of the thinkers that we believe are most influential in the sustainability debate and why.

Elon Musk

Elon musk is the founder of Paypal and Tesla. Elon’s philosophy is that is much more powerful and effective to create something new outside of the system,  rather than to work within. Tesla is one of the fastest growing companies and their philosophy is one that truly embodies triple bottom line thinking: people, planet and profit. He is also about to launch an affordable electric car and his ambition is to have electric cars be in the mass market by 2020. We think Elon rocks.

Professor Mark Kramer

Kramer came up with the concept of creating shared value: it’s a strategy for developing the future market while also strengthening economies, the marketplace, communities, and corporate coffers. This theory has been used to develop hugely successful businesses like Tom’s shoes, where for every one shoe sold, another pair is given to someone in a developing country. We believe Kramer’s ideas will personify the biggest and best businesses of the  future.

Professor Michael Porter

Came up with the idea of cluster theory and agglomeration economies – that economies which organise themselves around a theme are most competitive. He also coined the phrase and ideas of shared value: that companies that create value in the wider community are more successful and profitable and ultimately in the new economy, those that don’t will struggle to sustain themselves. These were further developed by Nobel Laureate Paul Krugman. We like him because he was one of the first people to show how spatial economics could be applied in real world situations.

Professor Amory Lovins

We love Amory as he doesn’t just theorise, he does stuff. Amory has been working in the fields of commerce, energy, natural resources sustainability and climate, advising heads of state, corporate leaders and bringing sustainability leadership into the mainstream.

Werner Erhard

Erhard’s work has brought together ideas around the relationship between integrity performance and leadership, with his material having been used to train millions of people worldwide. Erhard is in his late 70’s but is still very active, delivering training and working with academics at Harvard University to document and publish his ideas and research.

Clare Graves

Has done for socio-psychology, what Darwin did for biology. His theories are gold-dust waiting for recognition; Graves came up with eight levels of human and societal development, explaining why societies accepts or rejects behaviours, concepts and ideas. His theories have been used and adapted by many practitioners and used to explain phenomena such as how and how and why apartheid broke down in South Africa.

George Orwell

Orwell understood how politicians and people abuse language. Orwell conveyed in his own writing how much writing destroys language by obscuring it in words that make no sense or distort reality.