About the team


About the team


Jemma Green

Jemma was born in Perth and raised in the eastern hills. She received a bachelor of Commerce in Finance at Murdoch University in Perth, before beginning work as an investment banker at J.P. Morgan’s London office in the early 2000’s. Around this time, banks were realising the need for a greater focus on corporate social responsibility in business and began recruiting young professionals with fresh minds to assist with the transition. Jemma was one such employee, and she was chosen to help setup

J.P. Morgan’s Global Environmental and Social Risk Management Office. It was during her work here that she began to realise the full potential for increasing ethics and responsibility in corporate organisations. During this time, she completed two postgraduate diplomas and a Masters in Sustainability at Cambridge University. Her research centred around corporate credit ratings and environmental risk. In 2013, Jemma left J.P. Morgan and returned to Australia

to set up The Green Enterprise. Jemma is also a Research Fellow and PhD candidate at Curtin University, on the advisory board of Carbon Tracker and a founding board member of Future Super, Australia’s first fossil fuel free superannuation fund. She has a particular interest in sustainable finance and economics, and her doctoral research focuses on  sustainable cities looking at renewable energy and battery storage systems as well as modular construction. Jemma has made over 300 media appearances as a commentator on transport, energy and sustainable economics.

Jessica Breadsell


Jessica grew up on semi-rural farm on the northern outskirts of Perth, Western Australia. There she spent the majority of time outside in the bush, realising her love for the environment. This lead to her completing a Bachelor of Science with First Class Honours from the University of Western Australia majoring in Climate Science, Policy and Economics, coupled with a Diploma in Arts in Political Science.

In 2014, she completed a Master of Environment (with Distinction) majoring in Governance and Communication at the University of Melbourne. Jessica has worked in sustainability research and communication for a local government in Melbourne and Federal Members of Parliament in Melbourne and Perth. Projects Jessica has contributed to include water policies, communication with local residents and data management.

Jessica has been a consultant with The Green Enterprise since March 2015 researching financial and governance options for decentralised energy systems and medium-density housing. Jessica will soon embark upon a PhD at Curtin University building on her love of sustainable cities by examining energy usage in businesses and how behaviour change strategies can influence transient populations.

Holly Simpkin

FullSizeRender (6)

Holly was born in Auckland, New Zealand, though she has lived in Australia for over 13 years. She graduated from a Bachelor of Arts with distinction from the University of Western Australia, majoring in Politics and International Relations, and European studies.

After graduating, Holly began working at consultancy, The Green Enterprise and other organisations in the sustainability sector. Her work focuses on strategy, communications, branding, and research. In 2016,

Holly will begin the Executive Masters of Arts and Social Sciences at the University of Sydney, where she will specialising communications, PR and marketing. Upon graduating, she intends to use her communication expertise to help solve some of the world’s most wicked problems.